Tactic Eight – Chunking Up

Now that I think about it. My productivity has been all over the place recently. Thinking back there has been a lot of Stuff I have Learned. A lot has become automatic and quite a bit has been forgotten. Writing in a Passive Tone on the Blog is one of them. It just Hit me yesterday when I came across My SiteBuild PRE Selling Manual (Will Post about in Detail Soon ). That is not a very Good Idea. Besides I got into this to Build Relationships. I love building Relationships and Making Friends. Honestly Think it is the Best Way to Sell on the Internet. Moving On.

Of all the Things I could be mentioning Here I choose to mention Chunking up.

Chunking is an NLP term that refers to something that is spoken about as a subset. You can chunk up or chunk down. Yes , should you choose to form a Cult, Chunk whenever possible.

Chunking has a quite a few uses despite the funny sounding name. By chunking you can easily create Passion for Your Outcome. When using it on Yourself , you could either discuss something more Specifically or Blow it up a bit. It works quite well in real Life and Online. Can be used in Arguments and Negotiations.

Basically applying this in Internet Marketing would be like talking about the Big Picture of something to make it more Interesting. You could also do the opposite and become more specific. When Used it gives People the Impression that you’re thinking much Bigger than them. You’re Deeper , Smarter , a Visionary . Yes for Cult forming Purposes we are to chunk up regularly.

As Always

Work Hard and Have Fun

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Tactic Two – Being Accessible

” There are No Long Lines for the Guru at the Bottom of the Hill “

or Are There ?

Welcome to Day 2 of Cult Control Tactics. If You Haven’t read Part 1, You may do so Here.

Hold On. The Wonderful Tactic Two and the WEB 2.0  is a Match Made in Marketing Heaven. But What Exactly Do I mean and What am I saying ? . Making Yourself Scarce adds Perceived Value. You No Doubt have come across Scarcity being used on the Internet.

Buy Now ! Only 100 Copies Left ! I don’t know how Long I can keep selling them at this Price. For a limited time only at $ X  .

You get the Idea. But That isn’t the Tactic. We aren’t going to make Ourselves Scarce. Making Ourselves Scarce distances Us from the Masses. What we are going to do though is apply the ingenious cult tactic two .

So what is it I hear You Ask . Simply This.

Be Accessible as a Person but present your Knowledge and wisdom as rare, expensive , mysterious and only for those who are truly ready for it.

This Method allows us to build deep personal Bonds with People and yet want them have more of your presence … as well as be willing to pay for it.

Works brilliantly when used . You can add to this mystery by having special times when you’re not accessible to anyone. You can tell people you’re doing something but You don’t have to say Anything. Its the Mystery of why you’re absent that you want to Cultivate.

Use this tactic in everyday life. Applying it on the Internet will be a walk in the Park.  Or If You wish Only in Your Internet Life. Works like a Charm . There are literally unlimited situations You could use this in.

Have Fun . That Brings Us to the End of Cult Control Tactic 2.