April 15th, 2009 . by Anup
Tactic Three – Remain Calm As If All Knowing
Sharp Changes in Emotional State is a Definite No No.
You’re writing a Blog Post one day as an Expert in Control , like an Alpha Male or Female , and the Next Day you’re an Angst Ridden Teen . Sorry won’t help Our Cult Control Marketing. The Theme of Appearing Calm and Silent is ridiculously Powerful. A wonderful Idea to be put into practice in real everyday life alone. If You truly had Control it should be demonstated by an unshakable Calm as if everything is going according to Your Plan.
Cult Control Marketing has been used by various Brand over the Years. Well Known Brands. Of Course all this can and will be referred to as Really Good Marketing. Mind You I am not implying these brands were running around trying to form Cults and get people ridiculously addicted to using their services or products for malicious means. Remember We’re Smart Marketers but we’re Ethical. Yes , You and Me, We are smart and ethical. All this adds to our Product or Service we’re offering. It helps get the Message Across better. We’re not trying to run a scam here.
Ever notice the ones in control or the people who look like they’re in charge of the situation ?
You’ll notice this feature about them. They’re Calm . Everyone’s losing Their Head but These People Aren’t. And You won’t either . Won’t You.
That brings Us to the End of Tactic Three.
Check Back Tommorow for Cult Tactic Four .
Have a Great Day
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April 14th, 2009 . by Anup
Tactic Two – Being Accessible
” There are No Long Lines for the Guru at the Bottom of the Hill “
or Are There ?
Welcome to Day 2 of Cult Control Tactics. If You Haven’t read Part 1, You may do so Here.
Hold On. The Wonderful Tactic Two and the WEB 2.0 is a Match Made in Marketing Heaven. But What Exactly Do I mean and What am I saying ? . Making Yourself Scarce adds Perceived Value. You No Doubt have come across Scarcity being used on the Internet.
Buy Now ! Only 100 Copies Left ! I don’t know how Long I can keep selling them at this Price. For a limited time only at $ X .
You get the Idea. But That isn’t the Tactic. We aren’t going to make Ourselves Scarce. Making Ourselves Scarce distances Us from the Masses. What we are going to do though is apply the ingenious cult tactic two .
So what is it I hear You Ask . Simply This.
Be Accessible as a Person but present your Knowledge and wisdom as rare, expensive , mysterious and only for those who are truly ready for it.
This Method allows us to build deep personal Bonds with People and yet want them have more of your presence … as well as be willing to pay for it.
Works brilliantly when used . You can add to this mystery by having special times when you’re not accessible to anyone. You can tell people you’re doing something but You don’t have to say Anything. Its the Mystery of why you’re absent that you want to Cultivate.
Use this tactic in everyday life. Applying it on the Internet will be a walk in the Park. Or If You wish Only in Your Internet Life. Works like a Charm . There are literally unlimited situations You could use this in.
Have Fun . That Brings Us to the End of Cult Control Tactic 2.
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