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December 23rd, 2010 . by Anup

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WordPress Child Themes – Theme Development Made Easier

December 12th, 2010 . by Anup

WordPress Child Themes – Your Gateway to theme development paradise

Child themes are a fairly new concept. I’ve been hearing about them for some time now. Never really bothered to check out before. But luckily for all of us, I have now. This is not complicated. This is somewhat easy to understand . So don’t fret about all the lingo.

Basically, you create themes that rely on other themes as templates. Now that it turn means you only have to change the child theme to make changes to your WordPress theme .

So why bother you ask ?

As it turns out what most wordpress theme designers do is build on top of existing themes they like. I’m guilty of that myself. Why write everything from the beginning when you might need only a few things changed. For example Serving Niches itself it built on themeorrhea by JTK. I loved the way his theme was built. It was simple and didn’t have too many files cluttering up the back end.
Minneapolis St. Paul WordPress User Group #1

The basic layout for any theme doesn’t have to be different. Now previous to WordPress 2.7 I would have had to change the theme files using editor and add my embelishments. Everytime a new version of the theme was released , I would have had to copy paste all my changes to the new theme. Almost rewrite the whole thing. If you had seen the serving niches theme files , you wouldn’t recognize themeorrhea. There were way too many changes made. So imagine having to write all that again on top of the new theme. It would take time.

See now I don’t have to do that. Now with the concept of child themes , I could simply put all my changes in its own folder , so when I upload a new version of the original theme , I’ll only be rewriting the theme’s files not my changes.

So how do you make use of child themes ?

Child themes are put in the same folder as any other theme on your wordpress installation.


To build a child theme , you will first need a mother theme or a main theme to build a child theme on.

All you need to do is to make changes to the style.css file . You need it to tell wordpress that this theme is a child theme.

Neat huh ? Imagine all those hours you’d have to spend rewriting and testing and playing and rehashing and indenting and what not all that code if you were to update the mother theme.

The mother theme style.css. Below is the beginning of a typical style.css .


Theme Name: Your Theme Name

Theme URI:

Description: Oh what a lovely description of your theme you'll put here!

Author: Your Name

Author URI:

Template: If this is a child theme, you'll set the template theme's folder name here,   otherwise don't put this here

Version: A version number


Any general information, license statements, plugin requirements, or any other information you

may want to share.



You do need to make a few changes to the child theme’s style.css . The one file it needs is style.css . You need to put the basic information below in it. Below is an example of how you’d want to fill out the child theme style.css file.

Theme Name: will the child theme’s name

Theme URL: url of your theme if you choose to upload it somewhere so that people can download or purchase it

Description: small description of the child theme

Author: your name or nick name

Author URL: if you have a website. Get a free one atleast mate if you don’t have one.

Template: This is the important option. This is where you mention the location of the mother theme. So say the mother theme is located in wp-content/themes/themeorrhea/ .

You’d write “themeorrhea” here. So it would be Template: themeorrhea .

Version: this is you first child theme ? Call it version 1.0 . you could call it 10.0 if you wanted. It doesn’t really matter.

An example of what a child theme’s style.css would look like.


Theme Name: Sandwich

Theme URI:

Description: This is Sandwich, a child theme for themeoreaa.

Author: Anup

Author URI:

Template: themeoreaa

Version: 1.0


You need to have both Sandwich and Themeorrhea in your wp-content/themes/ folder for this

theme to work.



This child theme will be like any other theme . You’ll be able to activate it like any other theme from the Appearance page in wordpress admin .

So what about the remaining files ?

Simply add them to the child theme folder. The child theme’s files get precedence by default over the mother theme’s files. In other words, should you add a header.php to the sandwich folder at wp-content/themes/sandwich , it will be chosen over themeorrhea’s header.php . Thereby replacing it. The rest of the files will be used as is. If you choose to use the mother theme’s files , do not make an empty file in the child theme folder.

That is all . There you’ve made it to the end.

You should be able to use child themes on WordPress installation now.

An example use of this would be during the holiday season. You want to change the look for maybe December 25th alone or even the week leading up to December 25th .

This way you don’t have to write the code all over . You just need to build a child theme. Maybe just change the background image to something with leaves and bells.

You are limited only by your imagination.

image credits : WordPress stickers & stationery WordPress screen

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Building iPhone Apps

December 5th, 2010 . by Anup

Mobile marketing is broadly defined as “the use of the mobile medium as a means of marketing communication”[1] or “distribution of any kind of promotional or advertising messages to customer through wireless networks”. More specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders”.[2]

— Wikipedia ,

Mobile marketing  is a big deal these days. Every major fortune 500 company , start up and everything in between has an app out for the iphone. Heck  even servingniches has people visiting it from an iphone or a Internet enabled cellular phone.

Without wasting much time I’ll get to the point.

If you know HTML , CSS and some javascript  ; you can build an app for the iphone.

O’reilly has put up their title ” Building iPhone Apps with HTML, CSS, and JavaScript ”  for FREE online. You can access it at .

The book explains how to build apps using HTML, CSS and Javascript (mostly JQuery) . Normally you’d have had to learn iPhone’s Cocoa Objective C Programming Language. Now you can use your existing knowledge to build an app.

Additional Resources on Mobile Marketing :

How to build an iPhone app without hiring a developer

The Email Marketer’s Guide to Mobile Marketing

Mobile Marketer ‘s Classic Guide to Mobile Commerce

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Local Online Marketing And You

November 25th, 2010 . by Anup

Local online marketing seems to be the next biggest thing. I’ve heard Frank Kern talk about it. I’ve heard Jeff Walker talk about it. Now I’ve heard The Challenge Guys talk about it.

So what about it I hear you ask .

There is a massive opportunity right now that you could make tap into as an Online Business Consultant for small businesses. I know it first hand. I work for one and am currently building a website and doing some web development for one. Small Business does not mean low profit earning or a lower income ; it just means less than 100 employees. Don’t be fooled by the definition. It is not a measure of their income.

It seems Google is very interested in the local small to medium businesses.

Quoting Ed Dale

With 29.6 million small businesses in the US alone, providing over half 
of the non farm private GDP, they are importantto the search engines. 
The search engines want them online!Just as much as users are looking 
for more local search results.
Get this! Currently (again using US figures) 46% of them don'thave a 
website, that's 13.6 million small businesses needing your help!
On Wednesday December 1st, at 8pm EDST, Caro McCourtie will be doing a
Webinar where she will be:
a) Updating you on the recent Google Places changes & whatthat means for 
you - think OPPORTUNITY!

b) Taking you through a strategy, that is the cornerstonestrategy to 
offer local small business clients.

c) Shows you how easy it is to get your first client &the many ways to 
do this (forget cold calling!).

d) Demonstrates how to create a Value Package for a client, and get your 
first $1,500 paycheck - recurring!

d) Highlights additional strategies to identify & obtainLocal Business 
Clients. So you find a way that bestsuits you.

e) Show's you how you can make this happen for yourself!

This is a good opportunity to apply your internet marketing Skills and make good money while helping businesses that could use your skills.

This webinar is Free. Strategy is what makes the difference. You’re getting the strategy part laid out for you. Maybe you could even apply it to your own business or a business you currently work for. How about take up responsibilities related to online marketing on behalf of the company ?

Do give it a shot.

The Immediate Edge Review

November 21st, 2010 . by Anup

It’s not everyday you come across truly remarkable training, internet marketing or otherwise.

Thorough review helps when making a decision. So I signed up for the Immediate Edge. I was surprised by what I found inside.

NOTE: the link to the website is an affiliate link. This means that if you choose to purchase using this link , I will be paid a commission.So why should you trust me or my review of this site then ? — You should consider what I have to say because I signed up to be an affiliate after I went through the content and saw the sheer value it had to offer anyone visiting it. It is a treasure chest of usable information. Of course you don’t have to buy through my link or any other link if you don’t want to . But do read this post and decide for yourself.

If I had to summarize The Immediate Edge for you in a few words , I’d call it   ” a treasure chest of quality usable internet marketing content” . There is so much good info here that anyone can take and apply right away. But of course you don’t care what I think of it, you want to know what the content is. Let’s get to that then shall we.

What you get at the Immediate Edge for that price is access to 3 courses that sell on their own. You get access to the Blueprint Series, the Challenge Plus series and the Immediate Edge Training .

Edge Blueprints

The edge blueprints have been made with one intention in mind. To get to in a position to quit your day job in six months. Of course the usual thing about you implementing it all and the effort you put in will decide everything. These blueprints sound sane enough . I would like to kindly remind everyone that we’re talking about building a business here. This should come as a breath of fresh air for most people.

Currently there are 3 you can apply. You need not apply all at once. Just any one.

1). Sniper Traffic 2). Blog Farms & Content Clusters 3). Flippa

What you see on your left is a screenshot of the blog farm and content clusters mind map. The entire mind map isn’t there of course but you get the point.

Next comes

The Immediate Edge Training Series

This is a module based series. It discusses everything you need to know in order to build a business on the internet.

Finding a Niche ,Market Research ,SEO ,Social Marketing ,Testing and tracking

Finding a niche : using google insights – don’t be fooled by the free tool. Its how you use them that makes a world of a difference. Niche research mind maps , research using websites, magazines, top sites etc.

There is way too much information in there to discuss in detail or even mention in a single blog post. Niche finding is probably the most frustrating part of building websites and apps for profit. This narrows down and makes the process a lot less frustrating.

Challenge Plus

The challenge plus is the continuation of the challenge . There’s nearly 23 months worth of content .

Month 1 : has 6 modules on using Friend Feed. Audio lessons on Product Creation and numerous lectures on product creation. This is just month 1 .

But the challenge plus material is an add on to the challenge material. This is to say that it would be best if you worked on challenge material first before you dive into the challenge plus stuff.

All this isn’t everything.

There still remains the Newsletters Content.


There are around 21 Newsletters . All filled with immediately actionable content like

Newsletter 11

An entire blueprint for setting up a business in a weekend (or less), including a 24 hour action plan. Plus ways to improve your websites, sales letters and emails, and a couple of other sneaky things :)

The above mentioned newsletter is just one of the many found inside.

All this seems unbelievable . I know . Everything I’ve said is a 100% true. But you need to make up your mind about whether you should take them up on this offer.

Why ?

Because right now its only $1. This is for the trial period only.Check it out while you still can . Click on the image on the left to go there.

Note: the trial period is over . But it is still worth the money if you want my opinion. If you’re looking for something to build on lessons, then this is the right place. Anyone could use it but it is best if you have some experience.

As always … Good Luck .

P.S. Little hint – you can still access it for $1 . Just try to exit the page and a pop up should appear. If you choose to stay on page, you will be taken to a page where you can choose the $1 trial period.

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