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How To Create Good Content

April 17th, 2010 . by Anup



Stuck about how to go about creating content ? This will help .

So you are looking to create content for your Blog, Site or newsletter. The content you create needs to accomplish 3 things .

- provide the information being searched for

- build trust in your knowledge and expertise

- gently lead your reader to visiting your links or taking a particular action

There isn’t too much to it. It becomes easier to do this when you understand the objectives well. Don’t get too hung up on doing your first article perfectly.

1. Provide the information being searched for – If the visitor comes to site looking for info on list building and you provide info on affiliate marketing, he/she is going to leave. Provide the information ,atleast partially, about what you said you were going to talk about.  Providing the right information will let you keep the person long enough to achieve the second objective.

2. Build trust in your knowledge and expertise – you don’t have to be an expert on a topic to provide relevant and useful information. You don’t have to pretend to be one either if you’re not.  All you have to do is provide enough useful, factual information to convince the reader that you know what you are talking about and that you are someone who is to be trusted. You need to build trust in the reader so you can achieve the next objective.

3. Gently lead your reader to click on your links or take a particular action - after reading your content, he/she should come away knowing a bit more about the topic and closer to finding the solution he/she is looking for .

If you want them to take a particular action, you must say so. eg. like add me to your twitter list. Etc.

So how do you go about creating this content Fast ?

You have two options .

1). Research and write the content yourself.

2). Hire someone else to do it for you

Writing the content yourself -

Create a targeted and compelling title – Use words such as “Insider”, “you” ,” secret” , “how to ” to grab attention and create curiosity. Implying benefits such as “3 features you didn’t know ” etc. further encourages the reader.

Introduction – The introduction need only be 3 to 5 sentences. Tell them a good reason to continue reading your article.

The Body – the body of the article needs to consist of 3 to 5 paragraphs. It needs to contain information. Research your topic online or offline to get information on the topic.

Conclusion – Gently lead your reader to your links. Since the body provided them with information they were looking for, you have a bit more of their trust.

When it comes to Outsourcing there are 3 good sites to do so-

http://www.need-an-article.com

http://elance.com

http://rent-a-coder.com

Hope This Helps
Have fun with it

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