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Building iPhone Apps

December 5th, 2010 . by Anup



Mobile marketing is broadly defined as “the use of the mobile medium as a means of marketing communication”[1] or “distribution of any kind of promotional or advertising messages to customer through wireless networks”. More specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders”.[2]

— Wikipedia , http://en.wikipedia.org/wiki/Mobile_marketing

Mobile marketing  is a big deal these days. Every major fortune 500 company , start up and everything in between has an app out for the iphone. Heck  even servingniches has people visiting it from an iphone or a Internet enabled cellular phone.

Without wasting much time I’ll get to the point.

If you know HTML , CSS and some javascript  ; you can build an app for the iphone.

http://ofps.oreilly.com/titles/9780596805784/

O’reilly has put up their title ” Building iPhone Apps with HTML, CSS, and JavaScript ”  for FREE online. You can access it at http://ofps.oreilly.com/titles/9780596805784/index.html .

The book explains how to build apps using HTML, CSS and Javascript (mostly JQuery) . Normally you’d have had to learn iPhone’s Cocoa Objective C Programming Language. Now you can use your existing knowledge to build an app.

http://ofps.oreilly.com/titles/9780596805784/

Additional Resources on Mobile Marketing :

How to build an iPhone app without hiring a developer http://www.businessinsider.com/how-to-build-an-iphone-app-without-hiring-a-developer-2010-1

The Email Marketer’s Guide to Mobile Marketing  http://www.lyris.com/lunarlanding/default.aspx?source=3973

Mobile Marketer ‘s Classic Guide to Mobile Commerce  http://www.mobilemarketer.com/cms/news/commerce/6222.html

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